Performance
Last updated 10 Jul 2026, 09:42
Weighted by business impact: metrics that move money always rank above metrics that move attention, so a traffic spike never masks a revenue problem.
Bottom line
The money: revenue and return on ad spend. This is what everything else must ultimately move.
Revenue
187,521 kr
+24%
ROAS (Google Ads)
4.2
−0.3
Conversion
The actions that become money: purchases, leads, conversion rate.
Conv. rate
2.34%
+0.6pp
Activity & reach
Attention feeding the funnel: sessions and organic traffic. Useful, but never the goal by itself.
Sessions
23,540
+18%
Organic traffic
12,721
+15%