Overview
Last updated 10 Jul 2026, 09:42
Heads-upFacebook can no longer see ~26% of your sales, so your ads are optimizing on bad data.
What to do → Do this next
Implement server-side tracking
Why: Your conversion tracking is losing signal: Meta pixel + CAPI + EMQ scores 20/100. Set up server-side tagging (sGTM) with Meta CAPI and Google enhanced conversions so the ad platforms optimize on complete purchase data.
Done for you: 40 credits
Priority75
Your setup is using 61% of its potential. The other 39% is what we help you close. Summed from the four categories beside it.
Top growth opportunities
Ranked by potential, effort & strategic fit
| Opportunity | Potential | Effort | Credits | Score | |
|---|---|---|---|---|---|
1 Implement server-side trackingWhy: Your conversion tracking is losing signal: Meta pixel + CAPI + EMQ scores 20/100. Set up server-side tagging (sGTM) with Meta CAPI and Google enhanced conversions so the ad platforms optimize on complete purchase data. | High | Med | 40 credits | 75 | |
2 Set up an email welcome flowWhy: Your email barely sells anything today (signal: 5/100). Set up a 3-email welcome flow with a signup incentive that turns first-time visitors into customers. | High | Low | 20 credits | 73 | |
3 Optimize product & category pagesWhy: Product pages convert below benchmark: Product page conversion is at 9.4% against a 10% add-to-cart benchmark. Improve imagery, the above-the-fold buy box, reviews and delivery promises on your top product pages. | High | Med | 30 credits | 67 | |
4 Rewrite titles & meta descriptionsWhy: Search snippets underperform: Organic SEO visibility scores 45/100. Rewrite titles and meta descriptions on your 20 most-impressed pages to lift organic click-through rate without new content. | Med | Low | 10 credits | 53 | |
5 Activate a second acquisition channelWhy: Traffic depends heavily on one channel: Channel diversification scores 36/100. Activate a second acquisition channel (typically paid social or email) so growth is not hostage to a single platform. | Med | Med | 25 credits | 47 |
Recommended roadmap
Your 90-day plan
Now · Quick wins
Set up an email welcome flowEmail
Rewrite titles & meta descriptionsSEO
Next · Structural fixes
Implement server-side trackingTracking
Optimize product & category pagesCRO
Later · Bigger bets
Activate a second acquisition channelStrategy
Build an SEO content cluster on your core topicSEO
Run a creator partnership campaignPaid
Performance overview
Last 30 days vs. previous period
Sessions
23,540
+18%
Conv. rate
2.34%
+0.6pp
Revenue
187,521 kr
+24%
ROAS (Google Ads)
4.2
−0.3
Organic traffic
12,721
+15%
AI Insight
Brand & Positioning is your strongest area (71/100), while technical & tracking drags the overall score (42/100). Tracking quality is low (42/100), so the numbers driving your paid and conversion metrics can't be fully trusted. Fix tracking first: garbage in, garbage out. Start with “Implement server-side tracking” (worth ~4k–7.5k kr/mo).
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