Analysis
What we can see, and what we can't
No login, no permission. Your site, your ads in the public ad libraries, your reviews, your speed. We can read this on day one, and so can your competitors.
Your money and your funnel. Nobody can see this from the outside until you connect the source. Not us, not your competitors.
Your strategy, your business model, what you'll never discount. No tool can read this. It lives on Strategy, and the AI treats it as fact.
Go to Strategy →Click a row for the arithmetic behind it
| Signal | Measured | Sub-score | Weight | Source | Confidence | Trend |
|---|---|---|---|---|---|---|
| Tracking setup (crawl) | 45 | 45 | 35% | external | 60% | — |
| Consent Mode v2 | 50 | 50 | 15% | external | 60% | — |
| GA4 key events defined | 2 | 50 | 15% | connected | 85% | — |
| Meta pixel + CAPI + EMQ | 4.8 | 20 | 20% | connected | 100% | -26.154% |
| Google Ads conversion tracking | 50 | 50 | 15% | connected | 100% | — |
How many signals you get is part of your plan. A small shop doesn't need all of them, and a bigger one needs more than the basics. Free reads only what's visible from the outside; paid tiers unlock the connected sources, heaviest first.
Free audit — the 11 externally-readable signals: paid-ad activity, organic/SEO visibility, email flows present, Core Web Vitals, UX heuristics, tracking setup, consent mode, value-prop clarity, reviews, branded interest and ad-message consistency. All observed from the outside, no account access.
Paid audit (Growth / Scale) — those 11 plus the connected signals your channels must be linked for: paid ROAS (Ads), organic trend (Search Console), email revenue (Klaviyo), landing-page CVR, checkout funnel, product-page CVR and cart abandonment (Shopify), GA4 key events, Meta EMQ/CAPI, ads conversion health and branded traffic share.
In one line: free = everything we can read without a key; paid = the real channel numbers (ROAS, email revenue, cart abandonment, conversion health) only your own accounts can give.
Google, Meta and SEO are always analysed. That's where the money is for almost every Danish SMB. Anything else is yours to switch on if it's actually relevant, and it costs credits.
Search, Shopping and Performance Max: spend, ROAS and conversion tracking health.
Facebook and Instagram: spend, ROAS, pixel/CAPI and event match quality.
Organic visibility, branded share, rankings and content gaps.
Ad account read, creative angles and what your category is doing on TikTok.
Turn on if you already advertise on TikTok, or your customers are under ~35.
Pin visibility, shopping feed health and category demand.
Turn on if you sell interior, fashion, food or anything people plan visually.
Ad account read and reach potential for your segment.
Turn on if your customers are teens/young adults. Rarely worth it otherwise.
B2B reach, company page strength and paid targeting options.
Turn on if you sell to businesses.
Amazon / eBay / Bilka.dk presence, pricing position and feed quality.
Turn on if you sell, or could sell, through someone else's shop.
Nothing extra switched on. You're paying for nothing you don't use.
Turning one on schedules it with the next analysis and deducts the credits then. Nothing is charged for a channel you leave off.