Read-only, always
Every connector in Kompena is read-only. Nothing is ever written back to Shopify, Google Ads, Meta or any other connected platform: the engine reads snapshots and computes from them.
What each source unlocks
Shopify and GA4 anchor the website and marketing categories. Meta Ads and Google Ads unlock paid search and paid social inside marketing, plus the attribution checks in tracking. Klaviyo unlocks email, and Search Console unlocks SEO; both are sub-disciplines of marketing. Trustpilot and Meta Ad Library unlock parts of brand.
You don't need every source to start
The free audit runs on public, outside-in signals alone, with no login required. Connecting sources moves the score from estimated to verified and unlocks value estimates and the full prioritised roadmap.
More sources, higher confidence
Confidence isn't just cosmetic: it reflects how much of the score rests on verified data versus segment priors. Each source you connect narrows that gap.