Illustrative, not real customer data
Coffee & tea, e-commerceNordic Coffee Co.
A subscription-driven coffee roaster was leaking revenue in an abandoned-cart flow nobody had touched in two years.
Company photo to come
+31%
Email revenue, 60 days
3
New automated flows shipped
58 → 71
Email discipline score
The challenge
- ✓Growth had plateaued despite steady ad spend, and the team suspected the problem wasn't acquisition.
- ✓No one owned lifecycle email; the single abandoned-cart email had been unchanged since launch.
- ✓Tracking gaps meant nobody could say with confidence which channel was actually driving repeat orders.
What Kompena found
Email discipline scored 40/100
612 abandoned carts a month were going almost entirely unrecovered: a single generic email, sent once, with no follow-up.
Subscription win-back gap
Lapsed subscribers had no dedicated flow; the engine flagged this as the single highest-value opportunity in the account.
Tracking discipline scored 55/100
Enhanced conversions were only partially configured, undercounting email-attributed revenue by an estimated 15–20%.
The result
“We knew email was underbuilt. Seeing the exact number attached to fixing it, not just "do more email", is what got it prioritized this quarter.”
Founder, Nordic Coffee Co. (illustrative)